Stages of development of the concept of consumption society
The article presents the results of socio-political analysis of consumer society as a way of socialization of individuals in society; prerequisites and stages of its formation are considered; characteristic features are outlined. Consumption is considered as a sustainable social process that serves as a way of constructing consumer identity. It is proved that the phenomenon of consumption is increasingly becoming one of the most important spheres of modern person’s life, which leads to large-scale changes in social and political relations, and also to the rethinking of values and ideals, changes in life attitudes. Dialectical, structural-functional and synergetic approaches are theoretical and methodological basis of the research. Scientific novelty is determined by the actual problem, which until now has not received a holistic analysis in Ukrainian political science. Results of the study can be applied in various fields of political science, philosophy, sociology, both academic and practical purposes. The purpose of this article is to determine the main stages of consumer society concepts. The authors in their research prove the complexity and relevance of this phenomenon, due to the presence of a large number of different approaches and theories to the understanding of consumer society. The authors propose their own periodization of the origin and development of the consumer society concepts: period of privileged consumption – 16-18 centuries; the period of industrial consumption – 18-19 centuries; the period of information and cultural consumption – 20-21 centuries. As a result, it is worth noting that the consumer society was formed in parallel to the transformations of the society itself, its economic and political system, changes of social and political orientations of individuals, forming an active and contradictory system. In general, we can assume that consumerism (as a behavioral model) is characteristic for mass society with so-called democratic regimes. Thus it can be considered as a peculiar form of repression and control that replaces physical persecution, coercion and total supervision of totalitarian societies. This tendency undoubtedly points to the prospect of further research on this issue.
Bodriiiar, Zh. (2006). Obshchestvo potrebleniia. Ego mify i struktury [Consumer society. Its myths and structures]. Мoskva: Respublika; Kulturnaia revoliutsiia. [in Russian]
Featherstone, M. (1991). Consumer Culture and Postmodernism. London: Sage. [in English]
Fromm, E. (1998). Psikhoanaliz i religiia; Iskusstvo liubit; Imet ili byt? [Psychoanalysis and religion; The art of loving; To have or to be?]. Kiev: Nika-TSentr.
Furaste, Zh. (2001). Velikaia nadezhda XX veka [The great hope of the XX century]. Мoskva: Nauka. [in Russian]
Gelbreit, Dzh. (1976). Ekonomicheskie teorii i tseli obshchestva [Economic theories and goals of society]. Мoskva: Progress. [in Russian]
Likarchuk, N. (2010). Politychnyi konsiumeryzm yak forma vyiavu politychnoi aktyvnosti [Political consumerism as a form of political activity]. Humanitarni studii, 7, 157-164. [in Ukrainian]
Markuze, G. (2002). Eros i tsivilizatsiia. Odnomernyi chelovek: Issledovanie ideologii razvitogo industrialnogo obshchestva [Eros and civilization. One-Dimensional Man: A Study of the Ideology of a Developed Industrial Society]. Мoskva: OOO «Izdatelstvo AST». [in Russian]
McKendrick, N., Brewer, J. & Plumb, J. (1982). The Birth of Consumer Society: The Commercialization of Eighteenth-century England. Bloomington: Indiana University Press. [in English]
Pshizova, S. (2000). Demokratiia i politicheskii rynok v sravnitelnoi perspektive [Democracy and the political market in a comparative perspective]. Polis, 2, 30-43. [in Russian]
Rittser, Dzh. (2002). Sovremennye sotsiologicheskie teorii [Modern sociological theories]. Sankt-Peterburg: Piter. [in Russian]
Roche, D. (1994). The Culture of Clothing. Cambridge: Cambridge University Press. [in English]
Serdiuk, O. (2014). Vytoky suspilstva spozhyvannia: sotsialno-filosofskyi analiz [The origins of consumer society: a socio-philosophical analysis]. Hrani, 7, 26-31. [in Ukrainian]
Smit, A. (1997). Teoriia nravstvennykh chuvstv ili opyt issledovaniia zakonov upravliaiushchikh suzhdeniiami estestvenno ostavliaemymi nami snachala o postupkakh prochikh liudei a zatem i o svoikh sobstvennykh [The theory of moral feelings or the experience of studying the laws that govern the judgments that we naturally leave first about the actions of other people, and then about our own]. Moskva: Respublika. [in Russian]
Torianyk, V. (2011). Politychnyi konsumerizm yak rezultat marketyzatsii politychnoi borotby v konteksti poslablennia partiinoho aktyvizmu [Political consumerism as a result of marketing the political struggle in the context of weakening party activism]. Visnyk natsionalnoi yurydychnoi akademii Ukrainy im. Yaroslava Mudroho, Ser. Filosofiia, filosofiia prava, politologiia, sotsiologiia. 9, 247-254. [in Ukrainian]
Veber, M. (1990). Izbrannye proizvedeniia [Selected works]. Мoskva: Progress. [in Russian]
Veblen, T. (1984). Teoriia prazdnogo klassa [Idle class theory]. Мoskva: Progress. [in Russian]
Zimmel, G. (1996). Sozertsanie zhizni. [Contemplation of life]. In G. Zimmel Izbrannoe. Мoskva: Yurist, 2, 266-291. [in Russian]
Zoska, Ya. (2011). Suspilstvo spozhyvannia ta sotsialni praktyky spozhyvachiv v Ukraini [Consumer Society and Consumer Social Practices in Ukraine]. Zaporizhzhia: KPU. [in Ukrainian]
Abstract views: 41 PDF Downloads: 19
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.